As parents, we want nothing but the best for our little ones, especially during their earliest and most crucial stages of development. The choices we make in their nutrition can set the foundation for their health and wellbeing for years to come. It’s even been shown in studies that British kids are now 7cm shorter than European counterparts due to a lack of nutrition.
That’s why it’s particularly troubling to see the state of the baby vitamin aisle in the UK, which is filled with products that contain ingredients no parent would knowingly give to their child—preservatives, sugars, gums, and artificial additives. These substances that are questionable for adults, let alone for babies whose systems are still so delicate. Let’s take a look at the UK’s leading baby multivitamin by Vitabiotics as an example. Amongst the vitamins you have the following hiding:
- Sugar – Sadly the first ingredient and we all know sugar isn’t good for us, but in babies we are actually training their taste buds for later life. The 2020 Dietary Guidelines Advisory Committee recommends that babies avoid added sugar during their first two years of life because early exposure can contribute to long term health implications.
- Malt Extract Liquid – Malt extract is another way to hide sugar. It’s typically up to 80% sugar content and 20% water.
- Thickener: Xanthan Gum - the general consensus is that this is a safe additive for adults but for people with gut sensitivities or infants especially it’s worth avoiding. It has been demonstrated that the xanthan gum caused increased bacterial production in the newborns’ intestines that led to necrotizing enterocolitis.
- Preservative: Potassium Sorbate – in its pure form, it is an irritant to our skin so is it any wonder it’s been shown in-vitro studies that it is not good for our DNA and has a negative effect on immunity. Now these studies demonstrated this at larger doses than we tend to consume but we wouldn’t risk it with our kids.
It’s a frustrating truth, but it’s one we at Tonic couldn’t ignore. We believe that the health industry has a responsibility to do better, particularly when it comes to the most vulnerable among us—our babies. That’s why we took a stand and decided to change the game. Enter Tonic Baby Multivitamin Drops, the UK's first all-in-one baby vitamin that delivers everything your baby needs for optimal growth and development, without any of the junk.
Let’s be real—there’s a reason why most baby food sales are organic. Parents know the importance of clean, natural ingredients. But when it comes to vitamins, that same standard is often overlooked. The harsh reality is that many big brands prioritise shelf life and profit over purity, stuffing their products with fillers and sweeteners that have no place in a child’s first few months of life. Babies deserve better, and at Tonic, we knew we had to offer an alternative.
Tonic Baby Multivitamin Drops is a game changer. We’ve packed it with 14 essential vitamins, minerals, and plants, including the full NHS-recommended dose of 10µg vitamin D3. To support your baby’s growth from head to toe we’ve even ensured our vitamins contain optimal doses at least 3x more than leading brands and are methylated for optimal absorption. But what’s equally important is what we’ve left out. Our drops contain no added sugar, no artificial sweeteners, no artificial colours, no artificial flavours, no preservatives, and no gums. Just pure, powerful nutrition designed to fuel your baby’s development without compromising their health.
Our commitment to true health means that when you choose Tonic, you’re not just picking a product—you’re fighting back against an industry that too often takes shortcuts at the expense of our children’s health. We’re here to debunk the junk and deliver the truth, because that’s what our babies deserve.
So, when you’re next in the baby aisle, don’t settle for anything less.
Shop Baby Multivitamin Drops now.